all those strategies that, thanks to creativity, have generated changes or a long-term positive impact will be valued. in the business models and relationship of a company with its employees, clients, consumers Phone Number List or society in general. A short list will be selected from all the cases presented, and those chosen must present the campaign to a jury in person. The section has two categories and only two awards will be awarded: the Business Model Transformation award and the Brand Transformation award. El Sol chooses the members of the jury for the new category.
Thus, the members of the jury who will evaluate the pieces registered in this section are the following: Germán Silva, founder and CEO of PINK Lab™ and creative vice president of ACT Agustín Vivancos, CEO of PS21 and president of the ACT Alfonso Marián, president of Ogilvy and director of El Sol Ana Vertedor, Regional Vice-president Alliances & Channel Salesforce Iberia José Armando Tellado, CEO of CAPSA FOOD Gloria Molins, Head of Business Incubations – Airbnb Experiences Gastón Bigio, founder of GUT On the other hand, it is worth noting that Audi becomes the advertiser of the year in this installment.