El País alone , in the field of editorial content, publishes 70 different bulletins, six of them daily and two breaking news, with higher frequencies. There is no time to follow all the topics of interest from the information sources that are relevant. In a way it is the expression of content shock , but in another channel. On the other hand, excessive production, no matter how specialized Special Data does not mean that the newsletter maintains interest. The requirement for a certain frequency, so that the brand is not forgotten, means that the content slides towards insubstantiality. It is, in a way, a reflection of blogorrhea . If the information is not interesting or is inappropriate, the subscriber's cancellation is practically certain.
Fatigue has this and other causes . Summarizing: Informational disinterest . The recipient subscribed to access specific information, but the rest has never interested them. Loss of interest . The content no longer meets the needs of the receiver. Too often . Excessive attention is required from the receiver. The newsletters accumulate without giving you time to consult them. Irregular frequency . You never know when you will receive a newsletter. They can pile up or go so long between one and the other that you forget to subscribe. Inappropriate hours . The delivery of information occurs at the least favorable time to consume it. The newsletter gets buried by incoming messages and is forgotten. Asynchrony .