This is an excellent format for generating leads for companies, and when compared to other resources, such as ebooks, for example, it is more affordable to develop.
When a webinar is done live , it brings even more advantages, after all, the content will not be delayed, as an appointment has been created.
If you have questions about what a webinar is, how phone list to do one and how to be successful, follow the information below!
What is a webinar?
Webinar, as we said, is a seminar that takes place online with a specific subject. It is also common for it to have an already determined target audience to be reached, as one of the main marketing strategies of this tool.
Most webinars are broadcast live, but many companies also record content to be broadcast. This format has been increasingly used in business, as it is efficient and generates good opportunities.
In practice, it works in the same way as a video conference, but in the format of a seminar, where the person presenting it leads the seminar, always interacting with the participants.
There are many platforms where webinars can be held , and to do so, you need good equipment and also put some tips into practice, which is what we're going to talk about next!
How to do a webinar?
The webinar is a very simple and cheap way to generate leads, create a relationship with your customers , launch and promote products and other purposes.
This online event is much more practical to organize than an in-person event, but it still requires a lot of planning. Understand more below!
Define the platform to be used
Choosing the ideal platform to hold your webinar is very important, and what must be taken into consideration is the service you want to offer and the resources available on each platform.
If you are starting out in this field, you can use free platforms, such as Facebook Live , Youtube Live and others. These options help you create live broadcasts and also interact with participants.
Set the date
The day you intend to hold your webinar , as well as the time, must be defined at least one month in advance.
This is because you need time to define all the steps involved in creating this seminar.
Additionally, by setting the date in advance, you ensure that participants will have time to register.
Know the topic that will be discussed
The theme and subject of the webinar largely depend on your objective, target audience and also your business. If you don't have a network of email contacts and want to generate qualified leads , the ideal is to define a broader topic.
But, if you have this email base and just want to qualify customers, you can talk about a more general subject and more advanced content.
But, if your objective is to convert your leads, the focus is on being different, offering them a unique opportunity.
You can define the theme more simply once you know who your target audience is and what your goals are.