hours of publication. ALL SOCIAL MEDIA TRENDS IN 2020: 1) Likes Continue To Lose Their Importance The number of Instagram likes has already been hidden so that users can focus Phone Number List more on the content rather than just numbers. Anyone who thinks that this was just thinking about mental health or user experience is mistaken. This is also a way to benefit from paid ads. The issue is that vanity metrics are losing more and more space. People already understand that the important thing is to analyze the indicators relevant to the company's success.
Engagement Is More Relevant Than Ever If vanity metrics are no longer important, engagement takes its place and becomes really important for brands. In marketing, we have social media algorithms in our favor, which, as they evolve more and more, start to show everything that is true. Therefore, focusing on producing content that is truly relevant to your users has better results. 3) Communities Gain Space Companies need to start looking at social media groups. Groups are usually a place where you can find consumers who fit the profile you are looking for. Either for them to become your purchases or even for you to do some type of research and better understand the behavior of certain people.
On Facebook alone, the number of people participating in communities is greater than one billion. Some data shows that the average time a user spends in groups and communities is 20 minutes and 90% of online conversations about services and products are the responsibility of this type of channel. This is a great strategy for those who need to reach certain segments. 4) Video Remains Highly Effective Videos continue to be the most relevant format when it comes to social media. This is a great strategy for those who need to reach certain segments.