Zuckenber's post , translated by our team, reads: "We want to build the best platform for millions of creators to make a living from it, so Phone Number List we are creating new programs to invest over 1 billion dollars to reward creators for the great content they create. create on Facebook and Instagram during 2022. Investing in creators is nothing new for us, but I'm excited to expand this work over time. More details coming soon.”
On the same day, a publication was launched on the Facebook news platform telling a little more about this news. It was announced that new tools aimed at creating content are being developed, such as “ Live Audio Room ”, a room tool similar to Clubhouse; “ Bulletin ”, a platform for creating texts, and the affiliate program for stores hosted on Instagram. Furthermore, accredited content creators will be rewarded when they reach certain goals on the platform, being able to monetize their content.
In this same news, it is already explained a little better about these reward programs , which in addition to paying the content creator will provide insights into the best content he created to help him grow. These reward programs will be seasonal and will change over time and, likely, audience reception.
Currently, two programs are already available for guest creators on Facebook, making it possible to insert advertisements within videos created for the platform over the course of four months and also earn rewards through interaction with fans during lives for three months .
On Instagram , the rewards already available are also restricted to guest creators. Creators who sign up for IGTV ads , a program to add ads to IGTV videos, earn a reward. Some rewards are offered to content creators who complete a certain goal in lives , such as running by a certain time or going live with another account. A reward program for Reels has already been announced and will be offered to creators who create Reels with content considered relevant, according to the platform's internal algorithm.
The group announced that all programs will be based on the same principles:
Authenticity , intended to reward creators of original, quality content that is appreciated by the public;
Tangibility , aimed at rewarding creators of different segments and sizes, encouraging varied content;
Simplicity , with requirements that are easy to understand and that can be worked on so that the creator can develop.
While the company's pitch is that these shows will be released as a way to reward good content and expand the platform's capabilities, reading from third parties, such as news site CNBC , has been that this is a strategy to directly compete with other platforms. popular ones, such as Tik Tok and Kwai , which seems consistent considering that all the reward programs announced so far are related to the video formats present on the platform and that they are direct competitors of the format presented by the competitor.