Use Landing Page. The key to successful search engine marketing 2.- Optimize your ads in Google Ads The keywords you use for your ads on Google Negative keywords, remove them from your advertising campaigns advanced segmentation 3.- Use Retargeting to increase sales 4.- What is it and why advertise on Google Ads? Google Ads is a Special Database paid advertising system through which the search engine will show what you advertise preferentially. In your search results. 4 results at the top of the page (SERP) and 3 at the bottom. It is a very effective advertising campaign model , as it allows you to attract highly qualified traffic that is specifically looking for what you offer. Therefore, if your ads in Google Ads are well done, they will allow you to increase sales quickly.
However, you must understand two very specific aspects before starting to advertise on Google. First. We all google what we want to buy. 80% of people do it. So imagine the number of people who can see your ads if the keywords you have used are good. Many people tell me when I teach my online marketing training courses that their main problem is that they do not have traffic on their website. Traffic problems? Really? …. That's the least of your problems. Advertise on Google Ads, create good ads and you will see how you have all the traffic in the world. And also highly qualified traffic.