In-video CTAs can be in the form of verbal messages (i.e. the narrator encourages users to follow certain steps) and graphic end screens (an end screen with a call-to-action). Don’t forget that your video Specific Database may also be a traffic driver (i.e. people from Youtube clicking a link in the description to get to your landing page) as well as the discovery channel (people watch that video elsewhere and become aware of your product). So make sure those CTAs can be followed directly without visiting your site, for example, where possible provide a phone number to call right away.
On a similar note, make sure that desired action can be performed any time without direct involvement of your team. Set up smart AI-powered communication technology that can engage your leads during off-hours, like IVR or chatbots. 3. Video placement matters Video placement is never something to take lightly. There’s no single tactic here, because no product or page is the same.