Application of Recommendation Strategy in Banking Products

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Yoyebisi19#
Posts: 1
Joined: 19 Jan 2023 04:19

Application of Recommendation Strategy in Banking Products

Post by Yoyebisi19# » 19 Jan 2023 04:50

Banks are very familiar to us, from the early bank outlets all over the "streets and alleys", to the online banking in the Web era, and then to the mobile banking in the mobile Internet era. Banks are also developing in the direction of offline, online and mobile. In recent years, with the maturity and progress of technologies such as cloud computing, blockchain, artificial intelligence, and the Internet of Things, banks have gradually begun to develop in the direction of digitalization and intelligence. Bank-to-bank competition is becoming increasingly fierce. If banks still stay in the traditional product design and marketing mode, waiting for customers to come to use or purchase banking products by themselves has become more and more inefficient and unfeasible.

The bank's product thinking must be changed, from passive waiting for customers and services to proactive attack. In the early days, some banks adopted O2O (Online To Offline), that is, the model South Korea Phone Number List of online and offline product linkage. This model is relatively easy to implement for large banks with many outlets, but it also causes high operating costs, and it is basically difficult for small banks with few outlets to operate. Later, some banks adopted the MGM (Member Get Member) method in product marketing, that is, the model of bringing new customers through old customers.

Although some results have been achieved, it is difficult to undertake and sustain the continuous development of products in the later stage. The above two common marketing methods of banking products are actually just attracting customers through some kind of incentive. If through the mode of giving gifts or bringing the old with the new, users are often directed at the gift itself or the favor rather than taking the initiative. After a few times, the user will become numb and distrustful, and it will be difficult to improve banking products. Good growth performance. Is there a banking product marketing method that allows customers to use or purchase spontaneously, thereby forming positive communication.



wolfkiler
Posts: 196145
Joined: 19 Nov 2022 07:34

Re: Application of Recommendation Strategy in Banking Products

Post by wolfkiler » 05 Jun 2023 06:44

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wolfkiler
Posts: 196145
Joined: 19 Nov 2022 07:34

Re: Application of Recommendation Strategy in Banking Products

Post by wolfkiler » 04 Dec 2023 10:57

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