Email has been around since the 1970s, and even though it’s now ubiquitous

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Email has been around since the 1970s, and even though it’s now ubiquitous

Post by Lewis » 16 Jan 2023 05:21

You might still be surprised to learn just how effective a marketing tool it is today. Even though it’s a 50-year-old technology, businesses are still using email to connect with followers, turn leads into customers, and engage audiences with news, promotions, information, and special deals. There are many ways that email marketing can help grow your business, and one of the most important is that it allows you to reach out to people who have visited your site without converting, meaning you can target qualified leads through email to get a second chance at a conversion. However, to nurture a lead like this, it’s integral that you personalize and customize your communications, use the right types of emails at the right time, and use promotional emails strategically to avoid overwhelming leads that haven't been fully cultivated.

Email Marketing Is Still an Incredibly Effective Form of Communication Email may no longer be the shiny new technology that everybody is raving about, but while it has passed out of the world of novelty tech, it has transitioned into a different realm and become something indispensable that people rely on every day for communication. So while email may not be Bitcoin Email Leads exciting, it is dependable: in 98 percent of instances, an email sent is an email delivered. By comparison, a post on social media is likely to reach only about 2 percent of your followers, whereas an email is almost guaranteed to make it to the inboxes of your audience. Moreover, email has an incredibly wide reach, because over 90 percent of American adults use email and nearly three-quarters of the country’s teenagers.


Email Reconnects You with Leads You Might Otherwise Lose One of the best ways that email can serve your business is by helping you target pre-qualified leads. Here's how it works: a visitor comes to your site and surfs around for a bit but doesn’t buy anything and eventually leaves the site, but not before signing up for a newsletter. That lead is now pre-qualified because you already know the prospect is interested, so any marketing efforts you put into converting that lead are more likely to pay off. And instead of assuming the lead is gone for good when the prospect leaves your site, you can now use email to remarket to that prospect, nurture the lead, re-engage attention, and convert that visitor into a paying customer. Personalized Emails, in Particular, Are Far More Likely to Be Noticed Beyond reaching its intended targets, email marketing is also effective because you can personalize the messages.

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