In third-party Apple Store tools, you can simultaneously analyze app impressions, conversions, sorting by category of positions in the issue, and information about other traffic sources, and many other things. Tracking A tracking system is a necessary software for running marketing campaigns on mobile. The tracker is connected via the SDK to the application code. This allows you to record installs, track traffic by source, and conduct further campaign analytics.
Tracking services support integration with advertising platforms and the function of tracking the source of installs in real time. The most popular and functional are Adjust and Appsflyer . Positions Positions can be tracked by the services listed above. On my own, I can advise Top consumer email list visor , because of its visibility of growth and falls on requests. Use it, as well as on the web - only instead of the site we indicate the address of the page from the market, requests and geography. Monitoring of competitors I would note the Sensor Tower service . This service is a scout in the Apple Store world. Allows you to monitor the activity of competitors, their working semantics, points of growth.
Find out the leaders by category and GEO and a lot of other useful features. It is necessary for a full analysis of the competitive environment. A-B testing Needed to increase conversions. There are cases of increasing conversion by 300-400% using AB tests. Icons, title, screenshots, video, description are tested. The test period for testing is usually a week. For Google Play, you can use the standard Google Experiments tool. There is no such tool in the Apple Store. Convenient and functional Split metrics service . Allows you to test all the necessary elements. You can see the results in real time and it has a wide range of audience segmentation options.
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