Tracking services support integration with advertising platforms and the function of tracking the source of installs in real time. The most popular and functional are Adjust and Appsflyer . Positions Positions can be tracked by the services listed above. On my own, I can advise Top consumer email list visor , because of its visibility of growth and falls on requests. Use it, as well as on the web - only instead of the site we indicate the address of the page from the market, requests and geography. Monitoring of competitors I would note the Sensor Tower service . This service is a scout in the Apple Store world. Allows you to monitor the activity of competitors, their working semantics, points of growth.
Find out the leaders by category and GEO and a lot of other useful features. It is necessary for a full analysis of the competitive environment. A-B testing Needed to increase conversions. There are cases of increasing conversion by 300-400% using AB tests. Icons, title, screenshots, video, description are tested. The test period for testing is usually a week. For Google Play, you can use the standard Google Experiments tool. There is no such tool in the Apple Store. Convenient and functional Split metrics service . Allows you to test all the necessary elements. You can see the results in real time and it has a wide range of audience segmentation options.