Social networks surpass websites as a customer service tool

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Social networks surpass websites as a customer service tool

Post by ashraf9846 » 19 Jan 2023 10:38

Social networks have surpassed contact via the website and have become the third most used tool by consumers to solve problems with companies and service providers. According to the survey “Habits and Behaviors of Users of Social Networks in Brazil”, carried out by, consumers find it easier to contact the company on these channels. Customer contact via social networks reached 39.4%, while via the website it reached 31.1%. However, the telephone was still the channel most used by consumers to get in touch with the companies' customer service, with 71.9%. In second place, with 51.5%, came the e-mails. Consumers aged between 20 and 39 years used was the group that most used company.

Pages on social networks followed by young people up to 19 years old (25.2%). Telephone contact is greater among classes D and E. The use of social networks as a service channel is greater in class C, with 47.1% of consumers using the service, ahead of classes B (46.4%) and A (45.8%). The survey special data was carried out in December 2014, through online questionnaires, and answered by 1,059 users, who could indicate the order of preference of the customer service channels. After the ease of contact, pointed out by 24% of respondents as the main reason for looking for the company on social networks, 20% stated that the motivation was not being able to solve it through.


Attentive to the new requirements of Google in its recent update, the new website with responsive design for mobile devices also received a complete optimization to guarantee the good positions it already has in searches. Eagle Tours Miami has just launched its new website, signed by the emarket agency, with the aim of offering Brazilian tourists who periodically travel to Miami the best options in city tours, shopping routes, transfers and other tourist support services in Miami. site responsivo eagle tour There were several planning stages throughout the process of creating the layout, defining the features of the new site, audience analysis, usability tests and content creation.

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